Our task was to help the cloud service provider with the redesign of its old website. Let us name it the existing site because after our improvements this web resource performs excellently. Just take a closer look at the following transformations.

Step 1: Website Audit and Strategic Approach to Redesign

First, we decided to understand all the weak spots and strengths the existing website obtains. This way we undertook an in-depth audit of the web resource our client has. According to the analysis done, our specialists were ready to offer the cloud service provider the final strategic plan for the redesign process.

Step 2: The First Transformations for Redesign

Our client asked NagleSolutions’ designers about a catchier interface and brand-new graphic elements to help the cloud products promoted to raise interest among people who relate to the target audience. Among the first visible transformations for the redesign process were:

  • We have implemented the best-matching UI/UX design solutions like making an accent on the action buttons, animated background on the home page, new images and fonts for text content, more intuitive navigation through menu updates, etc.
  • Web development also took place. For this purpose, we asked our skillful webmasters to improve the tech background of the existing website. Some bugs were detected in coding that decreased the speed of page loading and other issues.
  • Content development was undertaken by our SEO and marketing experts. The cloud service provider is in a highly competitive niche. That is why conversion-driven content was required. We have developed new call-of-voice tactics and realized the content-making strategy the best way to make the client stand out from other similar companies.

Step 3: Testing and Monitoring of the Results After Redesign

Finally, we have tested the updated website to see the difference and estimate new user experience parameters. Our monitoring proved the fact that all the changes were positive and brought new traffic together with conversions our client would like to have. Additionally, our team decided to measure and compare showings in some period after the redesign. To summarize, all the UI/UX solutions implemented promoted great transformations and ever-rising statistics. The average session duration grows by +41℅. The bounce rate became 17℅ lower. The number of demo sign-ups doubled after our redesign as well.