IT consulting for an EU digital company

We started with a problem-solving approach: a step-by-step tactic to identify every challenge and the ways to solve it. An in-depth audit covered the company’s technical background, management and promotion.

The first recommendation was to eliminate bugs detected in the contact form — some visitors were struggling to request a quote. Messages now reach the team directly with no risk of missed orders.

Gaining market share was the second challenge. We recommended redesigning the homepage for conversion, with brighter, easier-to-click banners and action buttons, supported by marketing campaigns to increase reach.

Further recommendations

1. Social media presence was weak. We recommended regular posting on Instagram, Facebook and LinkedIn to generate traffic and build the reputation of a reliable, experienced provider.
2. An HR consulting campaign followed: the design team was too small for the workload, so we recommended hiring additional UX and web designers to cover more orders.
3. Working with existing customers — customized services for their business — was identified as a further direction for regular, predictable revenue.

All the recommended improvements produced results. The number of customers increased by 10% in the quarter after the updated development strategy, and most clients moved to regular maintenance of their IT operations.